Nike has always been a leader in the upscale tennis shoe market and since the 80s they have pretty dominated the market by signing big name sports stars like Michael Jordan and more recently LeBron James and Tiger Woods. Nike spends big money on getting these celebrity sports star endorsements to the tune of nearly 500 million dollars a year so it must be working for them. The signature Michael Jordan shoes called Air Jordan continue to be popular even after 20 years on the market and his no longer playing basketball.

Nike Air Jordans can be easily distinguished from other tennis shoes just by their logo alone. The earlier releases featured a winged basketball and could be found near the ankle area on both sides of the shoe as well as the tongue. When Nike introduced the 4th generation of the shoe the logo was changed to a basketball player in air as if he were dunking a basketball. This logo is known as the jumpman and appears in numerous places on the shoe.

Air Jordan tennis shoes are innovators in technology in the industry, the whole technology behind designing the shoe to bring in air to the soles gives them the comfort that everyone is looking for. This feature is standard in all of the Air Jordan tennis shoes but the newer ones of course are much better and even feature an adjustment pump which enables the wearer of the shoe to adjust it to suit his own needs.

These are not cheap tennis shoes, I can remember as a kid buying tennis shoes for no more than $20 but Air Jordans sell for as much as 300 bucks or more. This has created a great secondary wholesale market, especially on the internet where prices are even more competitive. In order to get into this market you will have to do some work.

Like other high products such as Gucci and Prada handbags and Rolex watches their exists a large black market of counterfeiters so you must be extra careful to make sure you are dealing with a reputable company. The best way to start is to simply type in the term "wholesale tennis shoes" or in the case above, "wholesale Nike Air Jordan tennis shoes" into the search box of your favorite web browser. This will get you a list of wholesalers to investigate and narrow down.

Next check them out with the Better Business Bureau, both online and where they are located and if they have complaints take them off your lists. Now that you have the list narrowed down, call them up and ask for references of satisfied clients, they should be more than willing to do so. If they pass this test then find out what there pricing, shipping, and return policies are and if they are acceptable you are in business. Don't judge just on price alone, if they are far cheaper they are probably knock offs.